Un emprendedor de 20 años reta a Zara con una aplicación de moda sostenible

El estudiante de Publicidad ultima la puesta en marcha de una plataforma para comprar ropa solo en marcas de moda sostenible.

  El sector de la moda es el segundo que más contamina en el planeta, solo superado por el petrolero, y sus precarias condiciones laborales en los países del tercer mundo quedaron expuestas con la tragedia del Rana Plaza, el edificio que se derrumbó en Bangladesh que acogía las fábricas subcontratadas de multitud de grandes marcas de moda internacionales, en el que murieron 1.127 personas que trabajaban allí en condiciones lamentables. Factores que han potenciado que de un tiempo a esta parte se haya gestado un cambio de mentalidad en la industria que apuesta por la ética, la sostenibilidad y el respeto al medio ambiente, en contra del modelo de producción masiva imperante.

Moda ética o ‘slow fashion’ -frente al ‘fast fashion’, moda de ‘usar y tirar’-son conceptos que cada vez nos son más familiares e interesan a más consumidores, pero a la hora de la verdad, ¿cuántos compradores se decantan por tiendas que se engloban bajo este nuevo paraguas? Y los que lo hacen, ¿dónde pueden comprarla? Eso es lo que le preguntaban tanto familiares como amigos y conocidos al joven barcelonés Ignasi Eiriz, que pasó de ser un adolescente más a un experto del sector de la moda sostenible por su curiosidad acerca de los temas sociales. Una curiosidad que le han llevado a crear su propia app con 20 años recién cumplidos. Un proyecto con el que espera dar una vuelta al sector de la moda actual y ofrecer a los consumidores opciones más allá de las grandes cadenas ‘low cost’, capitaneadas por el universo Inditex y Zara. Y todo mientras compagina la startup con sus estudios de Publicidad y Relaciones Públicas en la Universidad Pompeu Fabra.


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