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Set up in 2001 by Maria Erixon Levin, Joakim Levin and Palle Stenberg, Nudie Jeans is the Swedish brand that has managed to weave good ethics into its business, without making it the sole calling card. It’s one of the few companies that has managed to do so, gaining a reputation for making a great pair of jeans first and foremost, followed closely by a socially responsible outlook that many brands claim to have but very few actually do. Its passion for jeans is apparent throughout every aspect of the brand — from the small booklets that it slides into the back pocket of every pair it sells, informing customers of how to get the most out of their jeans, to its stores all over the world. Continue reading “Nudie Jeans”